"Give a woman the right manicure and she can change the world."

Lauren Berkovitz, Founder of Lauren B. Beauty

As time went on, well-meaning grownups advised Lauren to bag manicuring and try a career in something like law or medicine. After graduating college and a year into perusing her career in medicine, she realized there was something missing. Lauren began working for a luxury hair care brand, and learned the ins and outs of the industry. Lauren seized this opportunity, and as she moved into the high-end beauty world, her knowledge for luxury brands, and interest in nail care evolved. “I was traveling a lot internationally, so I got to try polishes and ingredients from around the world,” she remembers. “If we were in a salon that had a manicurist, I was right there picking her brain and getting insider tips and tricks. The first thing I realized was that there was no perfect brand: Some lines had great colors but they didn’t last long enough. Others stayed put but contained harsh ingredients or gradually lost their shine. None of them offered the right balance of luxury and ease. That’s when the light bulb went off: I can make what’s missing.

Along with the support from her husband, parents, close family and loved ones all whom inspired Lauren to make her dream a reality.  Lauren then carted her demanding wish list to the world’s top chemists and set about creating the perfect brand. The result, she says, is “the perfect, two-week, do-it-yourself manicure for busy women. The polishes swipe on expertly, easily. They dry fast, stay delightfully glossy and chip-free for at least 14 days, and don’t cost a fortune. Every color is one that I’d wear; every treatment is one that I swear by. There is even a collection of perfect nudes for every skin tone – though actually, I wear them all.

Everything we create is vegan-friendly and free of harsh chemicals like formaldehyde, DBP, toluene, formaldehyde resin and camphor. Our products are proudly made in the U.S.A. and never tested on animals.